Available Dates & Times:
Session Type:
Convention Education
Location
Mandalay Bay
Room Number: Breakers KL
Description
Learn about the latest trends and technologies available for digital marketing and lead generation in the electrical industry. Key topics that will be covered include strategies and tactics that develop digital content and outreach plans to reach new target customers. This session will identify ways to grow your brand with proven tactics being used today.
Speaker
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Brian Hendrixson
Brian Hendrixson is the Global Digital Marketing Lead in 3M’s Electrical Markets Division where he is responsible for driving product awareness, demand, and loyalty throughout the entire customer journey across all digital platforms.
Brian has developed his digital marketing and analytics skills over 10 years at large corporations like Office Depot and Home Shopping as well as start-ups Kasasa and Organicare. He’s passionate about helping companies find the right balance between people, process, and technology to enable consumer journey and drive business outcomes. Brian is a soccer fanatic, full-time Dad, and self-proclaimed “marketing technology nerd”.
