Available Dates & Times:
Session Type:
Convention Education
Location
Mandalay Bay
Room Number: Ballroom J
Description
The U.S. population is increasingly diverse and the electrical construction industry must keep pace with today’s workforce to serve the changing needs of business. A diverse workforce brings new talent, and new thinking, to the table. To develop a high-performing, diverse team, you need to understand the unique challenges employers and workers face with different approaches to work, based on different cultural backgrounds and values. This session will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values and how to increase productivity and retention among your diverse workforce.
Speaker
-
Kelly McDonald
Kelly McDonald is considered one of the nation’s top experts in marketing, customer service and consumer trends. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine. Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.
