Description

Learn how using a framework and tools that leverage social media platforms with visual content including photo, video and blogs tells your firm’s story to customers, premiere partners and industry experts, no matter how large or small your firm is. This session will discuss how to create compelling content to position your firm as an expert, set and track goals and leverage paid advertising, to deliver a consistent visual message.

Speaker

• Becky Bertuzzi

  Becky is a marketing “jill of all trades”. When you’re the only person at your company who has the word marketing in her job title, you’ve got to wear many hats. Whether it’s social media, proposal development, content marketing or design, she has to flow between those (and more) on a daily basis to tell VEC’s story.

  As VEC’s marketing manager, Becky has worked to create synergies between estimating, marketing and business development to help win more work, tell VEC’s story and communicate the company’s value to key clients in our industry. She utilizes a mixture of copy, photo and video to communicate VEC’s experience and expertise to its clients and to the industry.

  A graduate of Youngstown State University, Becky joined VEC in 2013. She has a degree in advertising and public relations. She is a self-taught graphic designer and her knowledge and expertise in digital marketing and social media stems from over ten years of career experience learning social media’s strengths as the platforms increased and evolved.
  Becky is involved with the local Mahoning Valley NECA chapter, serving on the advisory board for the student chapter and their Green Energy Challenge team. She serves as the Creative Director for DOYO Live, a digital marketing conference in Youngstown. She is also a member of SMPS, the Society for Marketing Professional Services.

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